/Case Study
Advanced Body Therapy
A holistic therapy website with a custom intake and booking system
Role: End-to-end design & development
Tools: WordPress, Divi, Figma, Forminator, Calendly, Polylang
Website Walkthrough
Overview
Advanced Body Therapy is a holistic therapy practice offering treatments focused on recovery and overall well-being
The client needed a simple, professional website to clearly present their services (Cupping and Holistic Massage), build trust with new visitors, and guide users toward booking a session.
The goal was to create a calm, structured experience that moves users from learning about the treatments to completing a medical intake and scheduling an appointment.
Industry
Holistic Therapy
Platform
WordPress (built with Divi)
Scope
One-page website with intake and booking system
Goal
Increase inquiries and streamline client booking
Project Goals
The project focused on improving clarity, trust, and the overall booking experience.
- Establish a clear and professional online presence
- Simplify the path from browsing to booking
- Integrate a structured intake process before scheduling
- Create a calm and consistent user experience
Solution
A simple, structured approach to guide users from discovery to booking
The site guides visitors from discovery to booking in a single, structured flow. A one-page layout covers all key information upfront, with dedicated service pages available for those who want more detail.
Trust elements (testimonials, a gallery, and legal pages) are woven in to support the decision to book.
Designed in Figma, built in WordPress with Divi.
Key Features
Intake and booking flow
Users complete a medical intake before booking, so the practitioner can prepare.
Multilingual support
The site is available in two languages, including a right-to-left layout.
Service detail pages
Each service includes a dedicated page with additional information and FAQs.
Mobile-first experience
Browsing, intake, and booking are all designed to work smoothly on mobile devices.
Visual Highlights
Selected screens from the project, highlighting how the design guides users toward booking while building trust and reducing friction.
Hero Section
Clean, calming hero section designed to immediately communicate the service and create a sense of trust.
The primary call to action is introduced early, guiding users toward the intake flow without friction.
Dedicated Service Page
Each treatment includes a dedicated service page with additional context, benefits, and FAQs.
This helps users explore the services in more detail while keeping the homepage focused and easy to navigate.
Inquiry → Intake → Booking
Structured Intake and Booking Flow
The booking experience was designed as a guided flow rather than a direct calendar drop-off.
Users move from initial inquiry into a structured intake process before scheduling, creating a clearer and more intentional onboarding experience.
Mobile Experience
The layout was optimized for mobile to ensure that browsing, intake, and booking remain clear and accessible across smaller screens.
Key actions stay easy to reach without disrupting the overall flow.
Process
From strategy to launch
A streamlined process focused on clarity, usability, and a smooth booking experience.
01
Discovery & Planning
Defined the site structure, booking flow, and key user actions, focusing on creating a guided path from discovery to scheduling.
02
Design
Created wireframes and interface designs in Figma, using calm visuals, clear typography, and structured layouts to support trust and readability.
03
Development
Built the site in WordPress using Divi, integrating the multilingual system, intake flow, Calendly booking, and responsive layouts across devices.
Tools & Technology
WordPress • Divi • Figma • Forminator • Calendly • Polylang • Rank Math SEO
Hosting setup, multilingual configuration, analytics integration, and basic SEO setup were also handled as part of the project.
Testimonial
"Aaron built a professional website for my cupping and holistic massage business that exceeded my expectations. He created a seamless booking system with custom intake forms, multilingual support, and a polished user experience from start to finish.
Throughout the project, Aaron was patient, professional, and handled everything end-to-end, from hosting and domain setup to the final launch.
I’m extremely happy with the result and would highly recommend him to anyone looking for a complete, stress-free solution."
Aviram Dotan
Advanced Body Therapy
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